Revenue

Read from Stripe, totals only: no customer's name, address or card. The same key as the visits page.

Monthly recurring counts paying subscriptions, and cards being retried, with a yearly plan as a twelfth of its price; trials are shown apart and not counted until they convert. Money in is what Stripe captured, less refunds, from customers with a Pro subscription and from passes; anything else the Stripe account sells is left out. "Where sales started" is the page a checkout was opened from, which each Pro panel passes to Stripe. Figures are at most ten minutes old.

Month by month is rebuilt from each subscription’s own dates: when it was created, when its trial ended, and when it ended. Stripe keeps a subscription’s price as it is now, so a plan that changed is counted at today’s price for its whole life, and net retention on yearly plans can show revenue lost but not revenue that grew. A trial counts as paid once the subscription outlives it by fourteen days, or is paid up now; one more recent than that whose card is still being retried is undecided and left out of the rate. A paused or unpaid subscription has no date it stopped, so it is left out of the history and counted under it.