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The one that catches everyone

The image. og:image has to be an absolute https URL, because Slack, X and Facebook fetch your page from their own servers where a relative path means nothing, which is why a link previews fine to you and blank to everyone else. Make it 1200×630 and set the width and height. CARD flags a relative or missing image before it costs you a share.

Doing this often? OBSCURA Umbra edits the site's files where they are and previews the pages, with search and replace across the folder. On its own, US$4 a month; with everything else, US$9 a month or US$79 a year. 7 days free.